We call on McDonald's Australia to offer a plant based menu
McChoice
so we're all loving it
We need a McChoice
It's time for multinational corporations to take responsibility for the impact of their products.
That's why we're asking for your support in getting McDonald’s Australia to offer substantial plant-based menu options nationwide.
McDonald's Corporation is the biggest fast-food chain on the planet, one of few choices on our highways and for late-night dining. With so much power comes responsibility. McDonald’s Australia says it cares about the environment, but does not offer a plant-based meal.
Why is this important? Can’t vegans eat elsewhere? Well, sometimes, but this campaign is for everyone. Every year, more Australians choose to replace some meat consumption with plant-based alternatives, but plant-based restaurants can be inaccessible and unaffordable.
Switching from meat to plant-based protein reduces greenhouse gas emissions, land usage, and water consumption, making it a kinder choice for the planet.
That is why we invite everyone, whatever your dietary choices, to support the addition of plant-based menu items at the biggest and most ubiquitous restaurant chain there is.
Click here to see the letter that RePlanet Australia posted to the McDonald's Australia head office in late 2023.
The Alternatives
In addition to plant-based proteins as replacements for meat, we have high-tech options known as cellular agriculture.
Two major forms of cellular agriculture are lab-grown meat and precision fermentation.
Precision fermentation is the most promising of the two, but what is it?
Precision fermentation is similar to brewing beer, but the product is proteins or fats and oils.
It is a next-level form of brewing that uses microorganisms, like yeast, to make ingredients we currently get from animals or plants.
Brave Robot (pictured) is an example of dairy ice-cream produced without the need for a cow.
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