Hitchhiker's Guide To The Protein Shift

Rethinking what’s on our plates, and what it could mean for Australia

The future of food is already taking shape. Around the world, governments, companies and consumers are deciding whether to embrace new ways of producing protein, or push back against them before their potential is fully understood.

Food systems are a major driver of global emissions and land use, but changing what we eat remains one of the most sensitive debates in sustainability. So what would a meaningful protein shift actually look like in practice? And how much would really need to change on our plates?

With new options emerging across plant-based, cultivated and fermentation-derived proteins, the conversation can quickly become complex. Each comes with promises, trade-offs and unanswered questions. In this webinar, Martin will help cut through the noise and explore what these innovations could mean for food, farming, consumers and the environment in Australia.